Our quality fishing equipment is hand finished in New Zealand, being designed and developed for the toughest NZ conditions with longevity in mind.
We have a stated manufacturing policy of innovation coupled with quality components to produce an enviable product that will perform and last the distance.

When you invest in a Rusler product your grandchildren will still be using it as a treasured inheritance. This is why we proudly provide a 5 year manufacturers warranty on all our ocean landing nets (and the lightweight S/S fresh water Rusler Extreme).

We are the only Company to use stainless steel tubular frames on all our Ocean Series Landing nets for strength and durability. All boaties have a natural affinity with stainless steel as a reliable and dependable metal in the harsh reality of a salt water environment. We hold to the same philosophy. And the streamlined polished finish produces a functional fishing product that provides a pride of ownership and a delight to use. Why would you insult your boat with anything less? 

The Rusler range is born from a passion for fishing and the outdoors with an eye for detail, functionality and performance at a realistic price. You can invest with confidence and certainty in the knowledge that it is the best money can buy. Believe me, I know, from many years in the industry. It's our specialty and we're good at it!

If you are serious about your fishing, then I personally invite you to have a Rusler product in your range of equipment.

Tight lines,

Russell Rothwell - CEO


Rusler Fishing Limited is a privately owned New Zealand Company.